We built Designed for More, a global creator platform that put Microsoft's lineup of Copilot+ PCs and Windows 11 AI enabled features under one idea. The campaign showed how Microsoft's tools help users unlock more creativity, productivity, and possibility, while driving qualified traffic to retail partners including Best Buy, Amazon, and Walmart.

Pearpop activated 40 creators and produced content across YouTube, Instagram and TikTok, tailored to different audiences and lifestyles. All of it laddered back to one unified brand strategy: the Copilot+ PCs help you do more.

The campaign demonstrated how creator-led storytelling could scale across distinct audiences and markets while driving measurable action, including a 23% lift in retail store traffic during a key launch window.