All Work
Chipotle / The Keithadilla
The moment
The “Keithadilla.” Born from creators. Promoted by creators. Together, we harnessed the momentum of an unmissable cultural moment to drive Chipotle app downloads and digital sales at launch.
The impact
When all was said and done, this iconic TikTok campaign propelled Chipotle to its best digital sales weekend of all time.
Results
30M+
Video Views
3M+
Engagements
#1
Digital Sales Weekend of All Time
